My mother founded J. Valentine out of our home in 1994 with the sole purpose of supporting her family. With no formal design or business training, a single mother of two young sons with a job that barely cut it and a mortgage to pay, she got up and did something about it.
It was with that focus that the company was built; with a quality product, and a philosophy, that put customer service first, as opposed to a fly-by-night just to turn a profit corporate mind-set. And so it began, my mother started designing and sewing her own clothing while reading every business and fashion book she could find. She sold to friends who then told their friends, those friends told their other friends who told their favorite swim boutiques and dance clubs. Word of mouth has always been her greatest marketing tool.
Sticking to its guns, 18 years later, J. Valentine has done pretty well for itself. The “little company that could” that we were just speaking about? It’s now a multi-million dollar organization that has relationships with numerous boutiques and websites all around the world retailing our products.
To this day, we’re busting at the seams in our third warehouse, and only continue to grow by leaps and bounds. It was done by providing our customers with the now sadly underused business model of putting customer service first and pouring the highest quality possible into everything that we offer. Without sacrificing our values (Did I mention all our clothing is made in U.S.A.?), we’ve achieved success in business within the modern market place.
But it’s not all work and no play! Over the years we’ve been fortunate enough to have our clothing appear in numerous advertisements, television shows and movies. Credits include Austin Powers: The Spy Who Shagged me, Grown Ups, The Sopranos, Sex and the City, The Girls Next Door, My Super Sweet Sixteen, Married to Rock and we also provided the wardrobe for the movie Dollface.
J. Valentine has also been worn by such celebrities as Nicki Minaj, Miley Cyrus, Kendall Jenner, Snooki, Brooke Burke Charvet, and Holly Madison, as well as the Miami Dolphins, Houston Rockets and Dallas Mavericks cheerleaders, just to name a few. We were also fortunate to have Sarah Underwood of G4TV featured as a model in past Costume and Swimwear collections.
I wish I had a super smart-sounding quote to put at the end of this, but it’s better put simply—J. Valentine is a company built on quality, service, down right good business and just having a whole lot of fun. That’s J. Valentine. See you around!